A website she paid for but couldn’t use
A friend had set up a cheap WordPress site that sprawled over the years — a tangle of subdomains and one-page marketing sites, multiple domains hosted all over the world, with a theme, plugins and a store stacked on top, creeping to a few hundred dollars a month. She couldn’t maintain any of it and didn’t understand the console, so the site she was paying a lot for didn’t actually serve her. It’s a story close to the JK Lawyers entry point: the cheap option that quietly became a money pit.
Match the tool to the person
We consolidated every domain under one account and rebuilt her presence on a platform she could actually run herself — sell, market, blog, schedule and take payments in one place — for a small fraction of the old monthly cost, per year. We billed hourly and said so up front, because a creative project with lots of custom elements is open-ended by nature: you make, refine and keep improving for as long as the client wants.
We built the bones; she has since grown the site into her own creation — which is exactly the point. She owns it, and she can run it without us.
Growing with her work
As the world moved indoors and she shifted to producing from home, we leaned on our AV background to set up a home studio — microphones, speakers and an introduction to live streaming — that carried her creative output through the period. For her book launch, pitched as an intimate, high-tea-style house party, the challenge was to livestream it without intruding on the feel of the event: DSLR cameras brought in for the speeches then moved out of the way, PTZ cameras feeding a rig in a separate room, everything mixed and sent as a private stream with a moderated live chat she could engage with herself.
Why it lasts
The constant across the website, the studio and the launch is that we know her practice well enough to solve the right problem each time. The scale is small and the relationship is everything — which is exactly why the work keeps fitting her so well.